Make your cover letter sound like the job posting.

Myth: When writing your cover letter, you should always quote from the job posting.

Reality: Don’t copy words directly from the job posting, but highlight points in your cover letter with specific examples that address the things they are looking. The job description or posting gives you all the clues you need to know exactly what the employer is looking for. Be creative and describe your experience and background that relate to what they are looking for..