How do you research for your interview?

Myth: Studying the company’s web site is the best preparation for the interview.

Reality: That’s just the beginning. Don’t just look at it. See what the company is all about, the players, their customers and competitors. Read the annual report, their blog and press releases. Do your research and you’ll have an advantage, because most first-time job seekers don’t bother to go that far. Stand out. Show them you are trying hard.