Ask intelligent, informed questions in an interview to show you are not only interested in the position but that you have done research and know something about the job and the company. If you do not make an effort to be informed before you have your interview, the interviewer will pick up on that fact and your chances of leaving a positive impression will be very slim. The internet can provide lots of information but the best information you will get will be from connecting with your network of friends and business associates to find out about the company. This extra effort will definitely impress the interviewer and increase your chances of moving on to the next step in the interviewing process. Asking the right questions shows you are the right candidate