Don’t just write a resumé, write an advertisement.

Your resumé is more that a chronological list of what you have done and a list of your accomplishments. Your resumé should be an advertisement for you and your skills. Think of the employer as someone who is looking ‘to buy’ a product (you). Why would the employer want to buy you? Once you know that, you can write your resumé to appeal to that need. The more research you do about the job you are applying for, the more you can tailor your resumé to the position and the more appealing and relevant your resumé will be to the reader. If your resumé looks like everyone else, it won’t stand out and it will have little chance of opening that door to the interview.