Develop A Successful Interview Strategy

A harsh reality of the job market is: “You don’t get paid for what you know. You get paid for what you do.” The sooner you understand this, the easier it be to ace the interview.

You are hired to make the company money or save the company money.

So, the interview is not about you… it is about what you can do for them.

It takes a lot of time and an investment of money for a company to hire someone and make them productive.

Your price of entry is:

  • Being on time
  • Doing your job well
  • Increase efficiency
  • Offering new ideas and solutions to problems
  • Taking initiative

These are expected of you and rarely discussed in the interview – which is the very reason why you should enter the interview prepared to address them.

Remember, your resume is your single most important job search tool. It gets you the interview. Upon looking at your resumé the employer must say: “I want to meet this person.”

Now that you are in the interview you must become memorable if you want to stand out from all the other candidates.

There is no time for modesty or humility in the interview. You must show confidence and articulate what you have accomplished and how you did it. Numbers and facts are important…no generalities.Employer must be able to say “I want this person to do that for me!”

Remember, you represent ‘potential’ to the employer.

Your interview strategy must be to tell the interviewer what you can do for them, not what you have done.

Understand this strategy and job search success will follow.

markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.