You have your resumé and your diploma…Now what?

Unhappy college grad

The harsh reality as you leave school to enter the job market is that no one knows who you are. So how do you get that first job ahead of every other student looking for a job?

Self Knowledge:

It all starts with self knowledge:

  • Evaluate your skills and strengths.
  • Know what you are really good at and what you love to do.
  • Collect and note your successes and accomplishments, no matter how small you think they are. People will want to know and hear you talk about them.
  • Be honest with yourself in your evaluations.

The Hiring Process:

This is a competition. Like any competition the winner is the person who prepares the best and performs the best. It is the same in your job search…the person who gets the job is the person who prepares the best and performs the best.

  • When your resumé is read by a hiring manager he/she is trying to answer only one question, “Do I want to meet this person?” 
  • No mistakes are tolerated on resumés. Proof your resumé by reading it out loud and then read it backwards word for word. Now read it again. Then get someone else to read it.
  • Put your Linkedin address on your resumé.
  • When you apply to a specific job, label your resumé file with the name of the company to which you are applying eg; “John Smith, MacIntosh Foods.doc.” This will differentiate you from others.
  • Have an email address using your name for easy recognition.
  • Your resumé should tell the reader what you have learned and what you know, not just what you have done.

Sending Your Resumé:

  • If not applying online, send a cover letter and resumé to the decision maker by courier, and add the message, “I will call you” at the bottom of the cover letter.
  • Know the person you are sending the resumé… it has to be to a real person. Never send it to “To whom it may concern.”
  • Follow-up calls in off-hours (only) and leave a message, “I sent you my resumé and I will call you in a couple of days to follow up.”
  • Call before 9 a.m., after 5 p.m. or during the lunch hour. People work from 9-5! Respect that.

You will not be criticized for persistence. As long as you are polite, professional and considerate you will get credit and recognition for your behaviour.

Do not cut any corners or take the easy way out in your job search. It is a difficult time but you will be rewarded if you prepare and perform better that your competition.

The good news? Most people don’t put in the extra effort to differentiate themselves from the competition.

Differentiate yourself and be “Remembered”

markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.