Cover Letter Fatal Mistakes

It is important to understand that first impressions are critical in your job search.

Many times, your cover letter accompanying a job application and/or your resumé will be the first thing an employer sees. Any mistake, question or ambiguity could end your chances and your resumé never even looked at.

People often think a cover letter is not necessary or never read. This many be true in some cases but the positive side of a great cover letter far outweighs any negatives.

Here are some mistakes to avoid on your cover letter.

  • Addressing your cover letter “To whom it may concern.’  People hire people. Always address your cover letter to a real person.
  • Telling the employer how they can help your career. No. Tell they what you have to offer them.
  • Overusing of the word ‘I’.
  • Writing your life history in your cover letter. Stick to the facts: Why you are writing and what you have to offer. Only include points relative to the job position.
  • Excluding any information they might have asked you to include in the job posting or application.
  • Forgetting to tell why you feel you are qualified for the position .
  • Repeating words in your resume´, word for word in your cover letter.
  • Making your cover letter sound like a form letter.
  • Making your cover letter longer than one page.
  • Forgetting to sign the letter.
  • Asking the employer to contact you. NO! You will call them.
  • Attaching your cover to your email. Make your cover letter a part of the body copy in your email or make if the first page of your resumé document

A well written cover letter is your best chance to having your resumé read and getting that all-important interview.

markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.