Graduates…You Need A Business Card…Why?

All new graduates need their own business cards as part of their job search resources. Why?

During your job search and networking there will be many times when you will meet someone and want to re-connect at a later time. What better way to have them ‘remember’ you than to hand them your business card?

As a graduating student you must have a business card as part of your job-search resources along with your resumé, cover/ introductory letter, references and portfolio (if applicable).

The business card need only say: Your Name, Graduate, Phone Number and Email. This is the best way to be remembered after an introduction or meeting.

It makes you look serious, professional and enthusiastic. You can always find business card templates in most word processing applications or on-line.

If you don’t have a business card, your only hope of being remembered is that the person you meet has a good memory.

Why take that chance?

markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.