markewicken in Resumés

Don’t just write a resumé, write an advertisement.

Your resumé is more that a chronological list of what you have done and a list of your accomplishments. Your resumé should be an advertisement for you and your skills. Think of the employer as someone who is looking ‘to buy’ a product (you). Why would the employer want to buy you? Once you know that, you can write your resumé to appeal to that need. The more research you do about the job you are applying for, the more you can tailor your resumé to the position and the more appealing and relevant your resumé will be to the reader. If your resumé looks like everyone else, it won’t stand out and it will have little chance of opening that door to the interview.

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markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.