The 12 cardinal sins of resumé writing

For new graduates, your resumé might be the most important piece of paper you own. Be sure you avoid these 12 critical mistakes when you write your resumé.

  1. Unprofessionalism: Using an extreme, unconventional format and structure will give the impression you are not to be taken seriously.
  2. Carelessness: A single typo or grammatical error sends the message that you don’t pay attention to details.
  3. Cuteness and cleverness: Unless your idea is ‘brilliant’ don’t take a chance with puns, a clever play on words or an attempt at humor. If it flops, you loose.
  4. Irrelevance and ‘Fluff’: You want to be taken seriously. Make everything on your resumé important.
  5. Vagueness or ‘Jargon’. Don’t assume the people who read your resumé will understand what you mean if you use unconventional language.
  6. Misrepresentation: Don’t lie or embellish the truth. You will always be caught or found out.
  7. Overkill: Don’t use excessive superlatives or subjective language.
  8. Underwhelming: Don’t just list what you did, talk about the impact of what you did.
  9. Long-Windedness: Don’t make the mistake of trying to make something simple better, by dressing it up with lofty language.
  10. Editorializing: Your opinions don’t belong on your resumé.
  11. Over Personalizing: Be professional not overly or too personal.
  12. Résumé Speak: Use simple language and avoid business clichés.
markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.