markewicken in Resumés

Your resumé is not your past…it is your future.

A new graduate to often writes his or her resumé as a chronology of their past life…which, to put it mildly…no one really cares about. It is important to remember, you represent potential to an employer and the future of his/her company. Writing about your past might be interesting but it will have little to do with the decision-making process unless, the employer can see where you fit in, what you want to do and your enthusiasm to do it. This means your resumé should indicate accomplishments and transferable skills that are applicable to the position and the employer. The more research you do about the position and company before you send your resumé, the easier it will be to make your resumé stand out from the competition. Write your resumé with this in mind and you will get an interview…the next big step in your job search.

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markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.