Be better than your competition…Make your resumé stand out and be Remembered.

Businessman with okay hand sign at office

If there was a perfect resumé or a perfect template for a perfect resumé everyone would have a perfect resumé but obviously there isn’t.

The main reason for this is that everyone is different. So then, why would you use the same words as everyone else on your resumé if you wanted to stand out and be remembered. Clichés like ‘detailed-oriented’ or ‘good communication skills’ in absence of context are meaningless and in no way make your resumé and you different from all the other candidates and resumés an employer will see.

If you write a boring resumé you will come off as boring and give the employer little reason to want to meet with you. Remember, the real purpose of the resumé is to get an interview so you must give the employer a good reason to want to meet you.

You do this by citing examples of your ‘attention to detail,’ or your ‘communication skills’ in context with previous jobs, part-time, summer or intern employment. An excellent way to do this is to list the ‘Skills Learned’ after every job experience on your resumé.

What you learn from your past experience is what you bring to the job. Convince the employer you have these skills by giving examples.

You will stand out and increase your chances of getting the interview because most graduates won’t write their resumé in this way.

And most importantly…you will be ‘remembered.’

markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.