Job-search success starts with a great ‘first impression’.

First impressions may determined if you get hired or not.

Why? Because first impressions are lasting impressions. If they are good, the employer will immediately think… “This could be a good candidate”….If they are bad, the employer will move on to another potential candidate. Why? Because employers have choices.

Remember, all new graduates look the same. You all have your diploma / degree and your resumé. That’s it! You all look the same. How are you going to stand out and be the winner?

Remember, you are not the only person applying for the job. It is the little things that count. Make your first impression count and avoid the mistakes many new graduates make. Here are 4 critical things that could create and leave a first impression during your job search.

1. Your email address could be a first impression.

Do not have a cute, inappropriate or silly email address. You and your friends may think it is clever but remember you are entering the employer’s world. If you want to be taken seriously, have a professional email address.

2. Your voice-mail could be a first impression.

Do not have an unprofessional message on your voice-mail. The phone is a business tool and should be working for you when you are not there. A silly message makes the caller feel silly responding to it and he or she may choose to hang-up. Remember, your message will indicate your level of professionalism and level of common sense. Make it work for you, not against you.

3. Your cover letter and resumé could be a first impression.

Typos and grammatical errors on your cover letter or resumé will end your chances of landing that job, cold. The employer will conclude if you make this kind of mistake with a client on a bill, estimate or financial document it could cost $$$. “Why should I take a chance with this candidate?” Typos…the kiss of death in your job search.

4. Your interview could be a first impression.

Be prepared for the interview. Everything about your resumé is confirmed or refuted in the interview. If you try to fake it, come unprepared or even appear to be unprepared you are telling the interviewer you are not serious about this job. The interviewer will most certainly have trouble thinking seriously about hiring you. No effort implies you don’t care…rightly or wrongly.

Your job-search success depends on first impressions .

markewicken: Mark Wicken is a marketing professional with over 30 years of advertising, communications and strategic planning experience within the retail and packaged goods industries. He has been a senior member of agency management teams with both account and brand management responsibilities. His strengths have always been on innovative thinking, solid organization and strong interpersonal skills. Starting in the advertising agency industry, Mark held senior account management positions at several multinational agencies including Leo Burnett, Foster, Caledon, Vickers & Benson and Saffer Advertising, and has been responsible for the management of accounts like IBM, McDonald’s, Esso and General Motors. Mark moved from his agency roles to the Client side and held the position of Divisional Vice President of Marketing for Domino’s Pizza International and Director of Marketing for KFC, Hardee’s and Sbarro restaurants in the Middle East. In 2002 he established The Mark Wicken Group, a business specializing in executive search, training and consulting within the marketing, advertising and communications industries. In addition to executive search, Mark has devoted much of his lifetime to teaching, education and youth development. He is President of MusicFest Canada ‘The Largest Annual Music Festival in North America’ and has been an instructor at the International Academy of Design and The Toronto Film School since 1998. Mark graduated from The University of Toronto, took post-graduate studies at Northwestern University, and is married with two sons.